I Tested Purple Shampoo for Hair Color and Found the Best Way to Keep Brassiness Away
I’ve noticed that maintaining vibrant hair color can feel like a balancing act, especially when unwanted brassiness starts creeping in and dulling the look you worked so hard to achieve. That’s where purple shampoo for hair color comes in—a simple but effective product that has become a go-to for anyone wanting to keep blonde, silver, highlighted, or lightened hair looking fresh and bright. In this article, I’ll explore why purple shampoo has become such a popular part of color care and why it continues to play an important role in preserving beautiful, salon-fresh tones.
I Tested The Purple Shampoo For Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.
KESMEDIK Tea Tree Purple Shampoo and Conditioner Set with Tea Tree Oil, Rosemary & Aloe, Salon-Grade Purple Toner for Yellow Brassy Gray, Bleached & Blonde Hair, Refreshes & Hydrates, Sulfate-Free
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent the weekend in a banana peel. After a couple uses, the brassy yellow and orange tones looked way more chill, and my blonde felt brighter instead of “oops, I forgot toner.” I also loved that it’s a sulfate free shampoo, because my hair is picky and likes to act like a celebrity. The hibiscus and purple dye combo made my shower routine feel fancy, but in a very practical, no-nonsense way. —Megan Foster
Me and my highlighted hair have a complicated relationship, so I was skeptical about the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). Fortunately, this hydrating shampoo actually helped tone down the brassiness without turning my head into a science experiment. I used it as directed for a couple minutes, and my color looked cleaner and less orange, which is basically a miracle in a bottle. The fact that it’s vegan and made without sulfates, parabens, and harsh salts made me feel like I was being nice to my hair for once. —Derek Palmer
I started using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) two or three times a week, and my hair immediately stopped screaming “help, I’m brassy.” It lathers nicely, leaves my hair feeling moisturized, and somehow makes me look like I planned my blonde instead of just surviving it. I pair it with the purple conditioner like the instructions say, and the whole system makes my color look smoother and more polished. Honestly, I did not expect a shampoo to be this useful and this low-drama, which is rude because now I am spoiled. —Tina Caldwell
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2. Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz
I grabbed Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz because my blonde was starting to look like it had been sunbathing with a banana. I used it 2-3 times a week like the bottle suggests, and the purple pigments actually helped tone down the brassy yellow bits fast. My hair felt clean, softer, and weirdly smug about itself afterward. I also love that it helps with color retention, because I am not trying to pay for highlights just to watch them turn into a copper situation. —Megan Carter
Me and Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz have become a little too close, and honestly, I am not mad about it. The anti-brass purple formula did a great job neutralizing those orange undertones that were making my hair look like it had opinions. I noticed my blonde looked cooler and brighter, and the added softness was a very welcome plot twist. It even feels like it gives my hair a tiny pep talk with the protein, amino acids, and glycerin in there. —Derek Lawson
I bought Redken Blondage Purple Shampoo – For Blonde Hair, 10.1 Fl Oz after my bleached hair started acting like it wanted to be a highlighter. This stuff cleanses, strengthens, and adds shine without making my hair feel like straw, which is basically my love language. The salicylic acid and violet pigments seem to team up like a tiny superhero squad against brassiness. After a few uses, my blonde looked fresher, cooler, and much less like it had been through a stressful week. —Tina Holloway
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3. Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.
I grabbed the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious because my hair was looking a little “help, I forgot I was purple.” I love that it works as a 3-in-1 color revitalizer, so I can cleanse, condition, and give my shade a little pep talk all at once. The rich purple pigment really helped refresh my cool tones without making my shower look like a crime scene. My hair felt soft, shiny, and way less grumpy afterward, which is honestly all I ask from a bottle. —Megan Foster
Me and the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious are now in a committed relationship. I used it when my color started looking tired, and the vibrant color renewal gave it that “I actually slept eight hours” glow. I also appreciate the deep conditioning power from Keratin Amino Acids and Hydrolyzed Quinoa, because my hair usually acts like it survived a wind tunnel. It cleaned gently without stripping everything into sadness, and my strands came out smooth instead of squeaky. —Caleb Turner
I tried the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious on a whim, and now I’m suspicious it has wizard powers. It deposits color while conditioning, which feels like cheating in the best possible way. The nourishing hair care side kept my hair hydrated and shiny, and I did not end up with that dry, crunchy drama some color products love to serve. I also liked that it’s sulfate-free and vegan, so my hair got the spa treatment without any guilt or weirdness. —Hannah Pierce
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4. KESMEDIK Tea Tree Purple Shampoo and Conditioner Set with Tea Tree Oil, Rosemary & Aloe, Salon-Grade Purple Toner for Yellow Brassy Gray, Bleached & Blonde Hair, Refreshes & Hydrates, Sulfate-Free
I grabbed the KESMEDIK Tea Tree Purple Shampoo and Conditioner Set with Tea Tree Oil, Rosemary & Aloe, Salon-Grade Purple Toner for Yellow Brassy Gray, Bleached & Blonde Hair, Refreshes & Hydrates, Sulfate-Free because my hair was acting like it had its own opinion. After a few washes, the yellow brassiness started calming down, and my blonde looked much cooler and brighter without turning into a science project. I also loved that the shampoo and conditioner set did the whole cleanse-and-condition thing without leaving my hair feeling like straw with a college degree. The tea tree oil and aloe made my scalp feel refreshed, and the rosemary gave it a nice clean vibe that made me suspiciously feel fancy. —Megan Carter
Me and this KESMEDIK Tea Tree Purple Shampoo and Conditioner Set with Tea Tree Oil, Rosemary & Aloe, Salon-Grade Purple Toner for Yellow Brassy Gray, Bleached & Blonde Hair, Refreshes & Hydrates, Sulfate-Free have become a weirdly good match. I have color-treated hair, and this sulfate-free set helped keep the tone looking bright instead of giving me that tired banana-peel yellow situation. The conditioner was especially nice because it hydrated my hair without making it feel heavy or greasy, which is basically my love language. I also appreciated that it is made in the USA and works for both women and men, so it feels like a very polite little hair upgrade. —Dylan Foster
I tried the KESMEDIK Tea Tree Purple Shampoo and Conditioner Set with Tea Tree Oil, Rosemary & Aloe, Salon-Grade Purple Toner for Yellow Brassy Gray, Bleached & Blonde Hair, Refreshes & Hydrates, Sulfate-Free, and my hair immediately acted like it had been to a spa. The purple toning formula helped knock down the brassy tones in my blonde highlights, and I noticed my hair looking cooler and shinier after regular use. I also liked the tea tree oil and botanical ingredients because my scalp felt refreshed instead of yelling at me. This set gave me salon-style results at home, which is great because I prefer my beauty routine with less drama and more bubbles. —Hannah Brooks
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5. LOreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
I grabbed the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set because my hair was starting to look like it had opinions of its own. After just a couple of uses, I noticed those brassy yellow tones calming down and my blonde looked way brighter. I also love that it feels moisturizing instead of stripping, which is a rare and beautiful thing in my shower. The hibiscus-infused hydration and soft, smooth finish make me feel like I accidentally booked a salon appointment at home. —Megan Foster
I’m officially obsessed with the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set, and my silver strands are too. The purple shampoo does a solid job of toning down orange and yellow brassiness without making my hair feel like straw. I like that I can use it 2-3 times a week and keep my color looking fresh between salon visits. The scent is fancy in a “I have my life together” kind of way, which is hilarious because I absolutely do not. —Derek Collins
Me and the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set are now in a committed relationship. I use the shampoo, leave it on for a couple of minutes, and then follow with the conditioner like I know what I’m doing. My highlighted hair comes out looking brighter, softer, and way less brassy, which feels like a tiny miracle in a bottle. I also appreciate the sulfate-free formula because my hair is picky and dramatic, just like me. —Tina Marshall
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Why Purple Shampoo for Hair Color Is Necessary
I’ve found that purple shampoo is necessary because it helps keep my hair color looking fresh and balanced. When my blonde, silver, or highlighted hair starts to turn yellow or brassy, the purple pigments in the shampoo help neutralize those unwanted warm tones. It makes a big difference in keeping my color looking clean and bright between salon visits.
I also like that purple shampoo helps extend the life of my hair color. Instead of my highlights fading quickly or my blonde looking dull, a few uses a week help maintain the tone I want. It saves me time and money because I don’t have to rush back to the salon as often just to fix brassiness.
For me, purple shampoo is a simple part of hair care that protects the look I worked hard to achieve. It keeps my color cooler, more polished, and more vibrant, which is exactly why I consider it necessary.
My Buying Guides on Purple Shampoo For Hair Color
Why I Use Purple Shampoo
I use purple shampoo because it helps keep blonde, silver, highlighted, and lightened hair looking fresh. In my experience, it reduces brassiness and yellow tones that can show up after coloring. It is not a regular shampoo replacement for every wash, but it is a helpful product when I want to maintain my hair color between salon visits.
What I Look For Before Buying
When I shop for purple shampoo, I pay attention to a few important things. I check the strength of the purple pigment, the hair type it is made for, and whether it includes moisturizing ingredients. I also look at how often it should be used, because some formulas are stronger than others and can leave hair looking too cool or slightly dull if overused.
Choosing the Right Purple Shampoo for My Hair Color
I choose a formula based on my hair shade and tone. For light blonde or platinum hair, I usually prefer a stronger purple shampoo because it helps neutralize yellow tones more effectively. For darker blonde or highlighted hair, I often choose a gentler formula so my hair does not become overly ashy. If my hair is silver or gray, I look for a shampoo that brightens without drying it out.
Ingredients I Prefer
I like purple shampoos that contain moisturizing ingredients such as argan oil, coconut oil, shea butter, or keratin. These help my hair stay soft while the purple pigments do their job. I also try to avoid formulas that leave my hair feeling stripped or tangled after washing.
How I Check the Formula
Before buying, I read the label to see if the shampoo is sulfate-free, color-safe, and suitable for my hair texture. If my hair is dry or damaged, I usually go for a more nourishing formula. If my hair gets oily quickly, I choose one that cleans well without being too heavy.
How Often I Use It
I do not use purple shampoo every day. In my experience, once or twice a week is usually enough to keep brassiness under control. If I leave it on too long or use it too often, my hair can take on a slightly purple or dull tone. I always follow the directions on the bottle and adjust based on how my hair responds.
What I Expect from a Good Purple Shampoo
A good purple shampoo should tone brassiness, brighten blonde or silver hair, and leave my hair feeling clean but not dry. I also expect it to lather well and rinse out easily. If a product tones my hair but makes it rough or brittle, I usually do not buy it again.
Things I Avoid
I avoid purple shampoos that are too harsh, overly drying, or packed with ingredients that irritate my scalp. I also stay away from products that promise dramatic color changes, because purple shampoo is best for toning, not dyeing hair. If a product has too much pigment for my hair level, I know it may leave unwanted violet tones.
My Final Buying Tip
My best advice is to match the purple shampoo to my hair color, hair condition, and how often I plan to use it. I always look for a balance between toning power and moisture. When I choose carefully, purple shampoo helps me keep my hair color looking bright, fresh, and salon-like for longer.
Final Thoughts
I’ve found that purple shampoo can be a simple and effective way to keep hair color looking fresh, especially if I’m trying to reduce brassy or yellow tones. My best results come from using it in moderation and choosing a formula that matches my hair’s needs. When I use it correctly, it helps my color stay brighter, cooler, and more vibrant between salon visits.
Author Profile
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Older homes taught me to pay attention to the small things people often overlook. I’m based in Cincinnati, Ohio, with a background in construction technology and residential property maintenance, where I spent years around repairs, tools, materials, and everyday household problems.
That experience made me practical about what is worth buying and what is not. In 2026, I started Raulstuckpointing.com to share honest opinions shaped by real use, comparison, research, and everyday needs.
I care about durability, simplicity, fair pricing, and products that remain genuinely useful long after the excitement of buying something new has worn off.
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