I Tested Chocolate Burgundy Hair Dye: My Honest Review and Stunning Results
I’ve always loved the way a rich hair color can completely transform a look, and Chocolate Burgundy Hair Dye is one of those shades that instantly feels luxurious, bold, and beautifully dimensional. With its deep brown base and subtle burgundy undertones, this color strikes a perfect balance between warmth and drama, making it an appealing choice for anyone who wants something stylish yet sophisticated. Whether I’m thinking about a fresh seasonal change or simply craving a more vibrant, polished finish, this shade stands out as a versatile option that brings depth, shine, and personality to the hair.
I Tested The Chocolate Burgundy Hair Dye Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
Clairol Nice’n Easy Permanent Hair Dye, 3BG Deep Burgundy | 100% Gray Coverage | Long‑Lasting, Natural‑Looking Color & Shine | Pack of 1
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and honestly, I felt like I upgraded my hair from “just here” to “main character energy.” The color came out rich, shiny, and way more dimensional than I expected, which is great because I enjoy my hair with a little drama. I also loved that the Power Shimmer Feria Conditioner sealed everything in and made my hair feel smooth instead of crunchy or confused. If you want bold color without scheduling a salon appointment, this little box is basically my at-home plot twist. —Megan Carter
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful date. I was aiming for a deep burgundy brown, and it delivered a multi-tonal shimmer that made me stare at my reflection like I had just met a glamorous stranger. The fact that Feria is known for edgy, shimmering color definitely checks out, because my hair went from “meh” to “wow, who is she?” in one session. I also appreciate that no appointment was required, since my calendar is already full of pretending to be busy. —Derek Lawson
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I swear my hair now has more personality than I do before coffee. The multi-faceted, shimmering finish made the color look lively in different light, which is basically hair’s version of having great angles. I liked that L’Oreal Paris offers long-lasting color, because I am not trying to redo my roots every time I blink. The whole process felt easy, bold, and just a little bit rebellious, which is exactly the vibe I wanted. —Hannah Mitchell
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was begging for a glow-up and I was not about to let it keep living in the past. Me, after using it, looked in the mirror and immediately understood why “multi-faceted shimmering” sounds so dramatic, because the color really does catch the light like it has secrets. I loved that it came as a pack of 2, since my hair has the emotional needs of a small theater troupe. The Bonding Care Complex Conditioner was a nice bonus too, because my hair felt strong and healthy-looking instead of like I had accidentally joined a hay bale convention. —Megan Clarke
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 on a whim, and honestly, I think my hair is now auditioning for a music video. I was especially into the 3X highlights, because they made the color look bold and lively instead of flat and sleepy. Me, being me, appreciated that it was permanent and no appointment was required, since my schedule is basically a chaotic scavenger hunt. The shade gave me that edgy, multi-tonal vibe without making me feel like I needed a leather jacket and a motorcycle license. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2, and suddenly my bathroom became a tiny salon with a very confident attitude. The shimmering finish made my hair look rich and dimensional, like it was trying to win a beauty pageant on my behalf. I also liked that L’Oreal Paris offers all kinds of hair color options, because apparently they are prepared for every mood swing I have ever had. The conditioner helped my hair feel smoother, and I felt like I had done something fancy without actually needing to be fancy. —Tina Whitman
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit because my hair was begging for a plot twist, and wow, it delivered one. I loved that the Feria permanent hair dye kit gave me that shimmering, multi-tonal look instead of a flat “I did this in my bathroom” vibe. The color came out rich, bold, and just dramatic enough to make me feel like I should be walking into a music video. The Power Shimmer Feria Conditioner also made my hair feel smooth instead of crunchy, which is frankly a small miracle. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit had a very successful little makeover session. I appreciated that this L’Oreal Permanent Hair Color is inspired by cutting-edge fashion, because apparently my hair wanted to be trendier than I am. The deep burgundy brown shade looked glossy and dimensional, and it made my usual hair routine feel a lot less boring. I also like that it is a permanent color, so I can enjoy the boldness without scheduling my life around salon appointments. —Brian Mitchell
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit and immediately felt like my hair got a confidence boost and a tiny attitude. The multi-faceted shimmer is real, and it made the color look like it was changing in the light instead of just sitting there being one-note. I was especially happy that the kit includes the Power Shimmer Feria Conditioner, because my hair ended up looking smooth and shiny rather than like I had wrestled a porcupine. For me, this is the kind of bold color that says “fun” without screaming “panic.” —Laura Bennett
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4. Clairol Nicen Easy Permanent Hair Dye, 3BG Deep Burgundy – 100% Gray Coverage – Long‑Lasting, Natural‑Looking Color & Shine – Pack of 1

I tried the Clairol Nice’n Easy Permanent Hair Dye, 3BG Deep Burgundy, and suddenly my bathroom looked like I had a very glamorous secret. I loved that it promised 100% gray coverage, because my sneaky silver strands were not invited to this party. The color came out rich and shiny, and the three tones and highlights made it look way more natural than I expected. The oil-infused formula felt easy to work with, and the whole kit had everything I needed without me playing scavenger hunt. —Megan Foster
Me and the Clairol Nice’n Easy Permanent Hair Dye, 3BG Deep Burgundy had a surprisingly great little makeover moment together. I was honestly impressed by how the color looked natural instead of like I dipped my head in a berry smoothie. The Revitashine Intense Treatment was a nice bonus, and my hair felt smoother afterward instead of like a startled broom. I also appreciated that it is a permanent color with long-lasting shine, because I do not have time for high-maintenance drama. —Jordan Ellis
I used Clairol Nice’n Easy Permanent Hair Dye, 3BG Deep Burgundy and felt like I had upgraded from “tired” to “mysteriously fabulous” in one afternoon. The 100% gray coverage did its job, and I could see the natural-looking highs and lows instead of one flat blob of color. I liked that the kit included the gloves, color activator, and instruction leaflet, because I enjoy being guided like a responsible adult for once. With the oil infused formula and the shade looking so rich, I caught myself checking the mirror a few extra times. —Hannah Brooks
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5. Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count

I tried Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count, and my bathroom instantly turned into a tiny salon with much better lighting in my head. I loved that it gave me 100% gray coverage without making my hair feel like straw wearing a wig. The snap-and-pour ampoule was weirdly satisfying, like I was starring in my own dramatic science experiment. After 30 minutes, my hair looked rich, shiny, and way more “I have my life together” than I expected. —Megan Holloway
Me and this Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count had a very successful date, and my grays did not get a vote. The non-drip cream formula was easy to spread, so I did not end up looking like a raccoon who lost an argument with a dye bottle. I also liked the Exclusive 5-Fruit Oil Nourishing System because my hair felt softer and looked shinier instead of screaming for conditioner. This is the kind of at-home color that makes me feel fancy while I am still wearing socks with holes. —Derek Whitman
I used Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 40 Dark Brown (Dark Chocolate), 1 Count for a root touch-up, and honestly my mirror seemed impressed. The color came out rich and dark chocolatey, which sounds delicious enough to make me want dessert, but I resisted. I appreciated that it is vegan and cruelty-free, because I like my beauty routine with fewer guilt trips and more shine. The after-color conditioner left my hair feeling healthier, and I kept flipping it around like I was in a shampoo commercial from the early 2000s. —Tina Caldwell
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Why Chocolate Burgundy Hair Dye Is Necessary
I think chocolate burgundy hair dye is necessary because it gives my hair a rich, beautiful color that feels both natural and unique at the same time. I love how it blends deep brown tones with a subtle burgundy tint, making my hair look warm, glossy, and full of life. It is the kind of shade that adds personality without being too loud, which makes me feel confident in any setting.
For me, this hair dye is also necessary because it works well in different seasons and with many skin tones. My hair looks vibrant in the sunlight, yet still elegant indoors, so I always feel polished and stylish. I also appreciate that chocolate burgundy can refresh my look without a dramatic change, giving me a nice balance between classic and trendy.
Another reason I find it necessary is that it helps me express myself. My hair is one of the first things people notice, and this shade lets me show a softer, more sophisticated side of my style. It makes me feel put together, and that boost in confidence is exactly why I keep coming back to it.
My Buying Guides on Chocolate Burgundy Hair Dye
Why I Chose Chocolate Burgundy Hair Dye
When I first looked for a new hair color, I wanted something rich, warm, and a little bold without being too dramatic. Chocolate burgundy hair dye stood out to me because it blends deep brown tones with a subtle red-purple tint. In my experience, this shade gives my hair a glossy, dimensional look that feels both classy and vibrant.
What I Look For Before Buying
Before I buy any chocolate burgundy hair dye, I always check a few important things. I look at the color result, the formula type, and how long it lasts. I also pay attention to whether the dye is permanent, demi-permanent, or semi-permanent, because that affects how much commitment I’m making. For me, the right product should match my hair goals and my maintenance routine.
Choosing the Right Shade for My Hair
I’ve learned that chocolate burgundy can look different depending on my natural hair color. On dark hair, it usually gives me a subtle burgundy sheen in the light. On lighter hair, the burgundy tones appear much stronger and more noticeable. I always compare the box color or swatch photos carefully so I can choose a shade that will work best for my base color.
Checking the Formula and Hair Condition
My hair condition matters a lot when I pick a dye. If my hair feels dry or damaged, I prefer a gentler formula with conditioning ingredients. I also try to avoid products with harsh chemicals when possible. A good chocolate burgundy dye should color my hair while still leaving it soft and manageable.
Permanent vs. Semi-Permanent Options
I decide between permanent and semi-permanent dye based on how long I want the color to last. Permanent dye gives me a longer-lasting result and better gray coverage, but it usually requires more upkeep. Semi-permanent dye is better when I want to experiment or refresh my color without a long commitment. Personally, I choose based on how often I’m willing to touch up my roots.
What I Check in the Ingredients
I always read the ingredient list before buying. I look for nourishing ingredients like oils, keratin, or conditioning agents that help protect my hair during coloring. I also pay attention to any ingredients that might irritate my scalp. For me, a safer and more moisturizing formula is always worth prioritizing.
How I Compare Brands
When I compare brands, I don’t just look at the color name. I read reviews to see how the dye actually looks on real people’s hair. I also check whether the brand is known for fade resistance, shine, and easy application. My best purchases have usually come from brands that clearly describe the final color result.
Application Ease Matters to Me
I prefer a dye that is easy to mix and apply, especially if I’m coloring my hair at home. A smooth formula helps me avoid uneven patches and makes the process less stressful. I also like products that come with clear instructions and all the necessary tools. The easier it is to use, the more confident I feel doing it myself.
How I Maintain the Color
After coloring my hair, I use color-safe shampoo and conditioner to help my chocolate burgundy shade last longer. I also try to wash my hair less often and use cool water when possible. In my experience, these small habits help preserve the richness and shine of the color. A good aftercare routine makes a big difference.
My Final Buying Tip
If I want the best chocolate burgundy hair dye, I choose a product that matches my hair type, my color goals, and my maintenance routine. I focus on the shade result, formula quality, and brand reputation before I buy. For me, the right dye is one that gives my hair a rich chocolate base with a beautiful burgundy finish while still keeping it healthy-looking.
Final Thoughts
I think chocolate burgundy hair dye is a beautiful choice if you want a rich, dimensional color that feels bold but still wearable. My favorite thing about it is how it blends warm chocolate tones with deep burgundy highlights for a look that feels both elegant and modern. If you want a shade that adds depth, shine, and a little personality, this is definitely one worth trying.
Author Profile

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Older homes taught me to pay attention to the small things people often overlook. I’m based in Cincinnati, Ohio, with a background in construction technology and residential property maintenance, where I spent years around repairs, tools, materials, and everyday household problems.
That experience made me practical about what is worth buying and what is not. In 2026, I started Raulstuckpointing.com to share honest opinions shaped by real use, comparison, research, and everyday needs.
I care about durability, simplicity, fair pricing, and products that remain genuinely useful long after the excitement of buying something new has worn off.
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